11/14/2022 0 Comments Plant power fast foodStill, many restaurateurs reading this may be wondering if Plant Power really is a true quick-service (a.k.a. You'll see the same variety of people that you'd see at any other fast-food chain." "Don't expect to find a bunch of 'vegan hippies' or alternative types when you walk into a plant-power, although, of course, they're welcome. "While we certainly have a solid fan base of vegetarians and vegans who are thrilled to be able to enjoy their traditional fast-food favorites, the majority of our customers are regular fast-food fans who, for a variety of reasons, are cutting back on their consumption of meat and dairy," Harris said in an interview. So who exactly is the customer drawn to the brand's menu of burgers, fries, wraps, salads and shakes? According to Harris, the people who love the brand are probably not the people you're envisioning as a plant-based fast food joint's patrons. Plant Power Co-CEOs (from left to right) Jeffrey Harris, Zach Vouga and Mitch Wallis. "All of our guests are a part of achieving the mission each day they patronize our establishments - they're voting with their dollar for the type of world they want to live in." "We believe it's possible to change the world, one burger at a time by serving burgers that use 99% less water, 93% less land, and 46% less energy than their animal-based counterparts, Vouga said in a recent interview. The trio of leaders, who not only co-founded Plant Power but also share the CEO title, recently spoke to QSRweb to help paint a picture of plant-based life in the fast lane. Those numbers and other data have the brand's leadership team - President Mitch Wallis, COO Zach Vouga and Co-Chief Marketing and Communications Officer Jeffrey Harris - forecasting it to hit $25 million annually by the end of next year. Plant Power's top-line retail net sales have grown from $1.1 million in 2016 to $9.5 million in 2019, with 2020 closing at $14.5 million. Having few competitors, however, isn't the only thing that signals prospective growth for the brand its numbers look pretty good, too. After all, there is a pretty big niche to fill in many markets for a true fast food concept that specializes in plant-based fare. That is - at least in part - why the expansion plans of one California-born plant-based QSR - Plant Power Fast Food - may just bear fruit. The company, based in San Diego, is a privately held business which has a mission to proliferate convenient, sustainable and healthier plant-based and non-GMO fast food options without sacrificing taste and satisfaction.Īside from a food truck, Plant Power has seven California locations.Stop for a minute, and ask yourself how many solely plant-based fast food concepts you can name? Not many, huh? In fact, depending on where you live in the U.S., there might not be any. Harris said Plant Power achieved 2020 brand-wide retail net sales of $14.5 million, representing a 52% increase over the previous year and 1,216% growth since the end of their first year in 2016. "They've built an impressive business for sure, but it's their intention to offer something truly revolutionary in the fast-food space that inspired me. "I wanted to be part of building a company that was really making a difference in the world and when I found these guys, I knew that this was it," Har said in the release. The brand spent more than a year searching for the right individual to fill the CFO's role. "Ed has an amazing skill set, which obviously includes his tremendous experience in QSR, but it's his passion for the brand that really set him apart." "We knew that we needed a strong CFO at the helm to guide us through the process of regional and then national expansion," Jeffrey Harris, Plant Power co-founder and co-CEO, said in the release. Department of Energy's restaurant subcommittee to provide data for energy usage demands of retail QSR boxes, which subsequently led to the development of sustainable best practices. Har was formerly senior finance director for one of the largest Hardees franchisees, Paradigm Investment Group, as well as director of Finance for the W Hotel in San Diego. Plant Power Restaurant Group has named Edmund Har, an expert in sustainability, as its top financial executive, according to a news release.
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